Embracing Social Media for Customer Service

With not only the emerging popularity of social media itself since 2009, but also the emergence of companies using social media to field customer service complaints more effectively and efficiently, I have found myself increasingly upset when companies I want to interact with DON'T have a social media presence.

Something that has never been a part of the business plan for companies has now become a must have, and if they don't, it's more than just a zero, it's a negative.